Loyalty is always a hot topic with retailers, who are looking for ways to increase their Customer Lifetime Value (CLV) and Customer Retention Rate (CRR).

But loyalty can mean different things to different people, and a full blown loyalty program is a big commitment, so let’s take a look at what options are right for you and your e-commerce business.

There are a number of ways to approach Loyalty - points focussed programs, Membership, Community or a blend of these.

What are they doing well and ahem, not so well?

The success of Kim Kardashian’s shapewear and clothing brand, SKIMS, has been well documented.

As it’s such a prominent D2C brand that’s enjoying huge growth, I thought it would be useful to review their abandoned cart emails and share some do’s and don’ts with you.

I got a great response to the review of the Skims Abandoned Cart emails that I did (let me know if you didn’t get a copy and I’ll forward it to you), so I thought I’d repeat the exercise witha Welcome email.

Today’s retailer up for review: Whistles

In May, The Telegraph reported on why more online shoppers are abandoning carts.

You've spent countless hours crafting the perfect email. The copy is engaging, the design is on point, and your call-to-action is irresistible. But there's one crucial element that can make or break your email's success before it even has a chance to shine—your subject line.

Turning potential customers into loyal ones is a constant challenge these days in the realm of e-commerce. One of the significant hurdles online retailers face is the issue of customers abandoning their carts. According to recent studies by Baymard Institute, the average cart abandonment rate is around 70%, highlighting a substantial potential for revenue recovery. As an email marketing expert, in this in-depth guide, I explore actionable ways you can improve your abandoned cart email flows, and reclaim those lost sales.

A Guide to How and Why You Should Clean Your Email List

Maintaining a healthy and engaged email list is a task that can often get overlooked. But if you want to optimise your email marketing strategy, it's time to tackle this head on and give your email list a thorough cleanse. 

As an email marketing expert, in this guide I delve into the reasons behind cleaning your email list, and provide you with actionable steps to ensure your email marketing campaigns thrive. 

Black Friday is the ultimate shopping experience for both consumers and brands, and it is just around the corner! As the anticipation builds, so does the pressure to make the most out of this annual event. Email marketing has become an important tool for businesses aiming to stand out amidst the Black Friday frenzy. As an email marketing expert, I have witnessed firsthand the potential that well-designed email campaigns hold during this period. In this blog post, I'll be sharing my tips and tricks for Black Friday and Cyber Monday, honed from years of experience, to help you navigate the landscape of Black Friday marketing.

These days, a generic, one-size-fits-all email, newsletter or automated email sequence just won't cut it anymore. In fact, it might be negatively impacting your business more than you realise! As an email marketing expert, in this blog post I cover why personalised emails aren’t just a recommendation of mine, but a total game-changer for your email marketing strategy.

Email marketing has become a fundamental tool of successful online businesses. When it comes to driving sales, two types of emails are key for your email marketing strategy – newsletters (also known as campaigns or broadcast emails) and automated emails (also known as triggered or flow emails).

This is a hot topic when I'm talking to clients and Klaviyo has recently released some new findings from their thousands of e-commerce customers that I wanted to share with you. Before you get too excited, I'm sorry to say that there is no one 'best time' for everyone to send. It depends on a number of factors.

Consider this your new year reminder, that some things that were true in 2022, are still true! Repeat customers are more valuable than first time customers.

If 2023 is the year you vowed to tackle email marketing for the first time, and you don't know where to start, I'm here to help.

If you're an e-commerce business and you've ever sent an email, you know they are a brilliant way to drive sales. So why aren't you doing it regularly?

Due to a number of economic challenges, consumers are highly likely to be spending less over the coming months. So as an e-commerce business, how can you drive the most revenue possible using email marketing?

Customer reviews are incredibly powerful to business for a number of reasons. Discover why…

Click rate is probably the most important measure of how successful an email is. Conversion rate will differ according to whether you are sending an editorial email vs a promotional email, but your click rate is a constant measure of how engaging your content is and how well your email is designed.

Do you want your email content opened, read, and clicked? It all starts with the subject line. While they may seem like a small part of your message, subject lines are one of the very first impressions you have on your email recipients. And they're your ticket for standing out in a crowded inbox.

One of the most powerful types of emails you can send are abandoned cart emails. In 2020, the average cart abandonment rate was 69%* which is HUGE!