Your Email Marketing Pain Points Answered
If you're an e-commerce business and you've ever sent an email, you know they are a brilliant way to drive sales. So why aren't you doing it regularly?
HERE ARE 3 KEY PROBLEMS CLIENTS COME TO ME ABOUT:
Not knowing WHAT to send
Not knowing WHEN to send
Not knowing HOW to send
Let me answer these for you:
1. NOT KNOWING WHAT TO SEND
You need a content plan. When you work with me, I can tell you what specific email content works well for brands like yours. As well as providing you with a content calendar template and helping you transfer the existing content you're creating for other channels in your business (social media, website etc). I've worked with many brands across fashion, beauty, lifestyle and luxury, and I know what works.
2. NOT KNOWING WHEN TO SEND
I'll guide you on how frequently to send and when to send - what time of the day, week and month, to make sure you're optimising for the best possible Open and Click Rates.
3. KNOWING HOW TO SEND
When you're using the right email tool, everything is so much easier. Don't get mixed up with coding or Photoshop, and don't get stuck on tools that don't give you the customer data you need. I'll give you tips on which email tool to use, how to get the most out of it and also how to get a best practice email template set up.
Once you've got these key elements in place, sending an email should feel really manageable, and dare I say, fun?!
Get in touch and let's reignite your email marketing together.