Don't Forget! Repeat Customers Are More Valuable Than First Time Customers.

Consider this your new year reminder, that some things that were true in 2022, are still true!

Repeat customers are more valuable than first time customers.

They generate more revenue, have higher lifetime values, are more loyal and are your brand advocates. So don't neglect them in your marketing plans. In fact, prioritise nurturing your relationship with them.

How can you do this?

• Send them regular email campaigns with engaging content including newness, inspiration and advice.

• Send them personalised content in your post purchase email flows.

• Give them early access to new collections, partnerships and promotions.

• Invite them to engage with you on social media.

• Invite them to join your loyalty program.

And don't forget to focus on getting your first time purchasers to buy again, so they join this group. Do this with personalised offers and cross sell recommendations, plus regular, engaging email campaigns.

If you sync your email tool with your Facebook Ads and Google Ads, you can also target your first time and repeat customers with these relevant messages across all platforms, having a much bigger impact.

Any questions? Get in touch.