The Secret to Email Success: Crafting Subject Lines That Sell
You've spent countless hours crafting the perfect email. The copy is engaging, the design is on point, and your call-to-action is irresistible. But there's one crucial element that can make or break your email's success before it even has a chance to shine—your subject line.
A lackluster subject line can doom your email to the unopened abyss of your recipient's inbox. It's the first impression your email makes, and in the crowded world of email marketing, making a memorable first impression is vital.
Here's how you can ensure your emails not only get opened but also drive conversions.
Keep It Short and Sweet
Effective subject lines are concise yet powerful.
Aim for less than six words to grab attention and convey your message quickly. This brevity ensures your full subject line can be seen on mobile devices, where most emails are now read.
The Preview Text is your ally here, allowing you to continue the conversation and entice your reader further.
2. Command Action
Your subject line should make it clear what action you want the reader to take. Incorporating verbs is a simple yet effective way to do this (Meet, Discover, Shop). Commands, when used sparingly and strategically, can increase your open rates by creating a direct line of communication with your audience.
3. Spark Interest
An engaging subject line is the key to piquing your customer's curiosity. Whether you're creating a sense of urgency, excitement, or simply asking a thought-provoking question, your goal is to make opening the email irresistible. Crafting a subject line that stands out in a crowded inbox can be challenging, but the payoff is worth it.
I love this example from previous client, This Works. Do you have some customer testimonials you could use?
4. Make It About the Reader
Always put your customer at the forefront. Your subject line should clearly articulate the value of your email. Why should they care? What's in it for them? Personalisation goes a long way here; it shows your subscribers that you understand their needs and interests.
Remember, your email's subject line is your first opportunity to engage with your audience. Don't let your hard work go to waste by settling for anything less than a compelling, attention-grabbing subject line.
Crafting the perfect subject line is an art, but with these guidelines, you're well on your way to mastering it. Happy emailing!
If you want more best practice tips to ensure you can optimise the sales you get from your email marketing campaigns, book an Empowered Email session with me.
During this hour’s zoom call, you’ll learn:
how to measure success
how to optimise your Open Rate (when to send, subject lines, who to send to)
how to optimise your Click Rate (design, content, copy)
how to build your email database
the difference between campaigns/newsletters vs flows/automations, and how they best work together
And more!
I can’t wait to work with you.
Hannah
