How Can Customer Reviews And Email Marketing Work Together?
CUSTOMER REVIEWS ARE INCREDIBLY POWERFUL TO BUSINESSES FOR A NUMBER OF REASONS, INCLUDING:
⭐People trust what other customers say more than the brand themselves
⭐Reviews have a very real, positive impact on website conversion rates.
⭐Reviews boost your organic search, helping you rank in Google.
⭐Reviews allow you to answer questions and criticisms about your products and service and have a 2-way conversation with the customer.
SO HOW CAN YOU MAKE USE OF REVIEWS IN YOUR EMAIL MARKETING?
Send campaigns focussed on reviews eg. Most loved by you.
Feature reviews in your abandoned cart and browse emails to reassure customers that they can shop with you.
Feature reviews in your winback emails to remind lapsing customers why it's great to shop with you.
Remind customers to review you in your Post Purchase flow.
Send customers that gave you a low star rating on a different email flow eg. rather than trying to cross sell to them, ask them for feedback on how you can improve and offer them an incentive to shop again.
If you haven't got customer reviews up and running on your website yet, there are a number of providers that integrate with both Shopify and Klaviyo, including Reviews.io and YOTPO.
If you've already got them on site, get started with the above checklist.
Get in touch for more advice on how to create a multichannel CRM strategy for your ecommerce business.