10 Ways To Create The Best Email Subject Lines

Do you want your email content opened, read, and clicked? It all starts with the subject line.

While they may seem like a small part of your message, subject lines are one of the very first impressions you have on your email recipients. And they're your ticket for standing out in a crowded inbox.

Here are 10 tips for effective subject lines:

1. Create a sense of urgency

2. Keep it short and sweet - under 6 words / 40 characters

3. Make use of the preview / preheader text

4. Tell your recipient what’s inside the email - don’t be too vague.

5. Ask a question

6. Use numbers eg. Top 5 must haves for summer

7. Start with action verbs eg. Meet, Discover, Shop

8. Time it right - aim for early morning or early evening and split test what works best with your audience

9. Don’t use all capitals and lots of exclamation points!!!!! You might trigger a spam trap.

10. Try using emoji’s to see if this works for your audience.

Ultimately a/b split test these ideas to see what’s effective for you. 

Any questions? Please get in touch!