The Full Works

Smart email strategy for luxury ecommerce brands – done for you

Initial set up or full audit and optimisation of your Klaviyo account, with all the heavy lifting done for you across flows, forms and segmentation.

Send an enquiry

“Hannah is excellent, her depth of experience in luxury e-commerce means she can very quickly cut through the noise, find the biggest opportunities and give actionable recommendations. We've seen a solid improvement in performance after working with her.”

- James Potter, Head of Growth, L’estrange London

Your product reviews are 5-star. Your business is growing. Your ads are getting clicks.

There’s no doubt about it – your premium brand is making waves in its category.

But the same can’t be said for your email strategy.

To your customers, you may look like a pretty slick operation. But behind the scenes, your chaotic systems and non-existent email processes tell a different story.

Maybe you’ve got yourself set up with a few flows, but it’s sending regular emails where you fall down. So you come in hot with the initial discounts and welcome flow, then don’t send a thing until you’ve got a sale on.

Perhaps you have in-house team members who have taught themselves Klaviyo and done the best they can. It’s not bad. But you know it’s not good either, (and nobody really knows which metrics to track or how to grow your list consistently).

Or – like many other business owners and marketers – you’re simply lacking the time, strategy, confidence or understanding (tick all that apply) to know if you're doing it right. And you want to get email strategy right, because you know the potential for your business is huge.

Ultimately, you don’t want to spam your customers. But you do want to carve out regular opportunities to sell and connect with them, sharing products you know they’ll love.

You know it’s time to stop winging it and find a proper strategy you can stick to, working with experts who understand your brand and know best-practice email marketing inside out. 

We’re here to build you an email strategy that’s smart and sustainable. Trust us to plug the gaps, identify revenue-boosting opportunities and do the heavy lifting of building, launching and testing everything for you.

The Full Works is for premium brands who are ready to revolutionise their approach to email strategy and customer relationship management.

Ready to increase your email marketing revenue by
10-20%? Or add an extra £70k of income from just
ONE email flow, like our apparel client did?

Here’s how it works…

Step one
The Immersion

This is where our consultants get to know your business and your customers. We’ll have a long chat with you to discuss your goals, opportunities and challenges.

Then we’ll get to work through a deep dive into your website and social media, so we can see how you show up on other platforms.

We’ll take a look at all your current marketing, so we can learn your tone of voice and key messages, ready to translate them into an impactful email strategy that’s standout and sustainable.

Step two
The Audit

You may already have some Klaviyo flows, forms, campaigns and segmentation in place. If that’s the case, we’ll go through those with a fine toothcomb. We’ll benchmark your current results and strategies against industry best practice, uncovering new opportunities to drive and increase revenue from your existing Klaviyo campaigns and flows.

Step three
The Implementation

The heavy lifting, done for you. Leave it to us as we build, test and launch new emails, flows and segments – all in line with your business goals and messaging metrics. We’ll see how they perform, and then continue to make tweaks after they go live, with up to 30 days of support to ensure your new flows continue to bring maximum value for your business.

“Expert advice and attention to detail has brought positive results in terms of sales. Ongoing communication has been excellent and our team is very happy to have worked with Hannah on a consulting basis. What we loved the most was her genuine initiative to bring new exciting ideas to the table and show us ways to improve.”

- NIKOLAS MINOGLOU, CO-FOUNDER ANCIENT GREEK SANDALS

What’s included:

What’s included:

  • Full set up or audit of 4 key sections of Klaviyo: flows, campaigns, forms and segmentation

  • Immersion session: understanding objectives, team, processes, tone of voice, branding, existing customer journey (60 mins)

  • Strategy document: presentation key recommendations for flows

  • Promotion strategy: where to include promotions, dynamic content and personalisation

  • Wireframing + copywriting of all flows: bespoke design + copywriting, 

  • Best practice master email template design and Data capture pop up design

  • Build: design + build of all emails and flows in Klaviyo and segmentation

  • Full test and launch of flows

  • 30 days email monitoring + recommendations

Please note, package prices are between £5k and £15k + VAT. Please get in touch for an initial call and bespoke proposal.

Ready to co-create a smart email strategy that brings year-round sales?

Just fill in our short enquiry form and we’ll speak soon.

I want The Full Works


Looking for something a little less in-depth? Try The Audit – designed for ecommerce brands who aren’t afraid to get stuck in with our recommendations. Want answers ASAP? Book an Empowered Email Session to discover where you can optimise ROI.

Frequently asked questions:

  • Yes, we offer ongoing support, including quarterly audits and optimisations, to ensure your email marketing continues to improve.

  • We specialise in premium brands across fashion, beauty, and lifestyle. You can view our client list on our clients page.

  • At some point, we’ll need a bank of images from you to build out the emails with, but we can talk through this closer to the time. Please collate any brand guideline documents you have. Leave everything else to us!

  • Projects typically last 6-10 weeks, depending on the scope. After the launch, you’ll have 30 days of support. We also offer ongoing retainers for continuous optimisation on a monthly or quarterly basis, so you won't be left alone unless you want to be!

  • Our availability varies, and we’ll confirm timing during our initial discussion. We’ll provide a detailed project plan once we start working together.