If you're an e-commerce business and you've ever sent an email, you know they are a brilliant way to drive sales. So why aren't you doing it regularly?

Click rate is probably the most important measure of how successful an email is. Conversion rate will differ according to whether you are sending an editorial email vs a promotional email, but your click rate is a constant measure of how engaging your content is and how well your email is designed.

As a marketer, I want to communicate to consumers. I want them to be interested in what I’m saying, and click through on an email, ad or post to find out more.