Optimised the email marketing of this luxury womenswear brand in Klaviyo. Audited and improved their existing email flows, added new flows and set a strategy for their customer data and segmentation.

“The project with Hannah ran efficiently and smoothly, with excellent communication and expert advice throughout. Hannah was realistic in terms of the output required from our side, and really understood our objectives from the start. Hannah's warm and helpful approach made it easy and we felt very confident with the investment.

Already the results have been astonishing and it's turned email reporting into a pleasure - something we never could have imagined. In the month prior to working with Hannah, our flows drove 0% of revenue. One month after working with her, this jumped up to 17%, with Klaviyo driving 36% of our total site revenue with flows and campaigns combined.”

- Natasha, Co-founder

Helped this award-winning sleep, skin and body care client migrate from their previous email marketing tool to Klaviyo, rewriting and rebuilding their existing email automations and advising on the marketing strategy.

"Hannah's involvement in our migration project proved to be absolutely crucial in ensuring its successful delivery, ultimately resulting in an impressive double-digit year-on-year growth in email revenue during Q1. I wholeheartedly endorse Hannah to anyone in need of expertise in building Klaviyo flows or migrating to a new ESP."

- Shradha Kaul, E-commerce Director

Planned, wrote, designed and built extensive email flows for this jewellery website in Klaviyo.

“Hannah has helped us not only updating existing CRM flows but also building out new flows that are relevant to our business. The communication with Hannah is always clear and her approach is well structured and shows her knowledge and experience in the field. Excited to see the results from the new flows!”

- Nancy Alessio, Performance Marketing Lead

Worked with this founder’s brand to overhaul their Klaviyo account and optimise their email marketing.

“Hannah was the person I have been looking for, but better than I had hoped to ever find. She has changed the game for us, understood our brand tone and messaging immediately, and communicated in a way that kept me informed, but not overwhelmed. She took accountability for the project, leaving my plate clear for the other elements of my job, yet kept me informed at the necessary stages. Her understanding and experience shines through and I feel incredibly lucky to have had access to such valued experience. The impact of her work is immediate and if I could turn back time and have found her three years ago I would! Every business needs Hannah.”

- Gemma, Founder

Worked with this luxury loungewear client to audit and optimise their email marketing on Klaviyo.

“We wanted to work with Hannah on optimising our CRM activities because of her understanding of luxury fashion brands. Hannah carried out an audit of our existing email marketing and provided clear recommendations for improvement, as well as supporting us in implementing these changes in Klaviyo. Since carrying out the work, we've seen an improvement in the performance of key automated emails and would happily recommend Hannah as an email expert.”

- Natalie Howard, E-commerce Manager

Worked with this LED Light Therapy brand on a retainer basis to set up and optimise their email marketing.

“Hannah is simply brilliant. She was the calm, reassuring and wise antidote to our sheer panic at the beginning of the pandemic.

Hannah quite simply turned things around and kept us going. From us sending sporadic, lengthy emails in 2019 (with no call to action or consistency), Hannah created weekly campaigns, customer flow, engaging content. At a time when we felt we had to hold onto every penny and couldn’t think about how to guide Hannah on her task, we simply put our trust in her and let her do what she does best.

Everything Hannah has implemented is revenue generating, it pays for itself. She’s a priceless and invaluable member of The Light Salon team, works brilliantly in coordinating other specialists and we wouldn’t be without her.”

- Hannah Measures, Co-founder

Working with this luxury footwear brand to improve the user journey on their website, and migrate them to Klaviyo and set them up with core automated emails.

“Working with Hannah has been a very interesting and constructive experience, as we have felt that her expert advice and attention to detail has brought positive results in terms of sales. Ongoing communication has been excellent and our team is very happy to have worked with her on a consulting basis. What we loved the most was her genuine initiative to bring new exciting ideas on the table and show us ways to improve.”

- Nikolas Minoglou, Co-founder

Audited this menswear brand’s existing email marketing and provided recommendations on how to optimise it to drive revenue and repeat purchase.

“Hannah is excellent, her depth of experience in luxury e-commerce means she can very quickly cut through the noise, find the biggest opportunities and give actionable recommendations. We've seen a solid improvement in performance after working with her”

- James Potter, Head of Growth

Migrated Ancient + Brave onto Klaviyo and set up key email automations for them.

“Hannah's expertise has been really beneficial for Ancient + Brave. The changes she has implemented have had an instant impact, with 39% of our B2C revenue now being driven by Klaviyo.

Hannah brings a level of expertise which is invaluable for any company. Incredibly thorough, very knowledgeable and super easy to work with.”

- Kate Prince, Founder

Audited this fitness brand’s newsletters and existing automations. Mapped out and created additional automated emails.

“Our point of contact at Klaviyo recommended Hannah to us when we were looking for an expert to optimise our email marketing activities, and especially our CRM automation. Hannah carried out a thorough audit of our existing newsletters and provided us with ways to optimise this in the future. She also mapped out and created new automated email flows for us. Hannah has brilliant experience in retail and email marketing, and was a trusted guide for us on this project.”

- Marc Verscheuren, Head of Online Sales & Marketing

Created an email marketing strategy for this philanthropic apparel brand, audited their campaigns and customer data and built out a suite of automated flows for them on Klaviyo.

“Hannah has provided our brand with one-on-one sophisticated and reliable options for upgrading our email marketing. Her strategic audits and breakdown was specific to us and what our brand stands for, and for that we are super grateful. She curated segments, cleaned up our Klaviyo campaigns and flows for a more efficient way to best boost conversion rates.”

- Samuel Krost, Founder

Managed Crabtree & Evelyn’s migration to a new ESP, creating a CRM Strategy and building their email automation workflows.

“Hannah's in depth experience in CRM, and particularly Emarsys, was invaluable help while we were going through a busy relaunch. She came in and picked up the project, was a calm presence and support for the team, and an expert CRM resource for us. She went above and beyond to solve problems quickly and suggest improvements, in both a commercial and customer focused way. She was able to take a high level, strategic view, but also be really hands on. I can't recommend Hannah highly enough.”

- Stephanie Outlaw, Ecommerce Director

Audited this design brand’s website and made recommendations to improve conversion. Wrote, built and launched automated emails and provided best practice training for email marketing.

“Hannah was recommended to me when I needed some specific support to improve our e-commerce site and digital marketing. Her advice during the whole project was smart, practical and actionable. In particular, her targeted recommendations helped the team transform our e-mail marketing strategy and execution. She migrated our CRM platform, streamlined the process and improved the messaging. All of which had an immediate positive impact on our conversion metrics. I would highly recommend Hannah and look forward to working with her again in the future.”

- Kate Roskill, COO

Managed business-as-usual during peak, while hiring a new digital team. Reviewed all e-commerce and digital marketing activities to provide recommendations for achieving a step-change in brand awareness and revenue.

“I worked with Hannah previously at Kurt Geiger and didn’t hesitate to bring her into Marie-Chantal when we urgently needed some expert digital advice from someone who understands luxury e-commerce so well. Hannah provided interim support and kept our e-commerce business running through peak season, while helping us to hire a new team. She also completed a deep dive review of our website and digital marketing performance. Hannah was a great fit with our small head office team.Hannah provided us with detailed and actionable insight that has shaped our digital road map for the year ahead. She has a logical and data-driven approach and great knowledge of industry tools, developments and benchmarks.I would absolutely recommend Hannah and very much hope to work with her again in the future.”

- Jeanette Nieman, Commercial Director

Migrated this accessories brand onto Klaviyo, created a master email template and a full suite of email automations.

“We worked with Hannah to get our email marketing kick started, in the best possible way. She provided us with expert advice on newsletters and automations, and guided us through each step in the process to get these campaigns created.

We are a lean team, so to be able to outsource this work to Hannah was a huge help. Her experience in retail made us feel like we were in safe hands and the project ran incredibly smoothly. We were delighted with the end result.

Within just 4 days, our new emails were generating 20% of online revenue. Our return customer rate has also shot up 50%. A timely, pleasant and professional experience. Money well spent.”

- Milton Ogakgole, Customer Acquisition & Retention.

Audited this beauty brand’s existing email automations and provided them with recommendations for optimisation and best practice email marketing.

“If you are considering investing into your email channel, I couldn’t recommend Hannah enough. As someone new to Klaviyo I found her expertise invaluable. Not only was she super encouraging and helped me feel more confident, but since implementing her suggestions we have also seen an increase in revenue. An absolute win, win!”

- Asya Sezen, Marketing Manager

Audited the Klaviyo account of this award-winning walking aids brand.

“Hannah delivered a fantastic audit of our email marketing, both flows and campaigns with an exceptional level of detail. We are beyond grateful to her for giving us so many quick wins to increase revenue but also longer term strategies to scale. If you're considering working with Hannah, do it - my only regret is not doing it sooner!”

- Amelia Peckham, Founder